Hello! I'm Jack.

A multi-award winning, PPC & Growth Consultant with 16 years experience helping in-house teams and brands grow by acquiring new customers, increasing revenue and maximising ROI (profitably).
In 2024 I won more than 30 awards including Best PPC Campaign & Best Use of AI for my work with some of the UK’s biggest brands. 
A multi-award winning, PPC & Growth Consultant with 16 years experience helping in-house teams and brands grow by acquiring new customers, increasing revenue and maximising ROI (profitably).
Acquiring New CustomersMaximising RevenueIncreasing Profits
On average, I can help brands save 20-30% of their media spend without affecting top-line sales.
If this sounds like something you’d be interested in, please don’t hesitate to get in touch below:
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I’ve worked with over 140 Brands, including:

Revenue Generated
Over £ 0
Media Spend Managed
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Testimonials

Alex Adamson CMO at secretsales.com

Since joining the team Jack has helped us achieve and exceed our gross profit targets across Google Ads, by setting up ProfitMetrics as well as a whole range of additional automations, scripts and reports which have helped us automate our huge inventory and workload, allowing us to scale performance significantly.

John Wilmot CEO - LeaseLoco

Since joining the team Jack has helped take our Google Ads Account to the next level by deploying and automated, data-driven approach to PPC which has allowed us to scale spend efficiently whilst achieving our targets and generating significant year-on-year growth.

Ollie Marshall Remaking Maplin - The Electronics Specialist

I’ve had the pleasure of working with Jack, and his commercial awareness is impressive. He doesn’t just focus on driving top-line like most but also ensures the strategies he implements are sustainable, with a sharp focus on profitability. Jack is results-driven and delivers high impact through strategic thinking, automation and data-driven marketing. Highly recommend him for any business looking for meaningful growth.

Glyn Owen Performance & Growth Marketing | Mentor | Head of Growth @Heidi

What I love about working with Jack on our search activity at Heidi is our weekly calls are very hands-on, we're in the platforms during the calls making changes as we discuss and debate the best way forward. It's been great to collaborate with Jack this year, we've implemented an account restructure, tracking improvements, tons of experiments and it's had a massive impact on search performance. We've driven down costs, scaled the activity year-on-year and improved ROI as a result.

Alex Luff Founder, CMO, Brand and Growth Marketing Leader - B2B | B2C

Jack and I have worked together, at various brands, in a range of capacities and I have always been impressed with his knowledge and expertise across the digital and performance marketing space. His work speaks for itself.

Nick Cooling Fractional CFO- Cernucci

Jack investigated the issues we were facing, assessed actions and provided a clear plan with targets to improve our performance. I’d highly recommend Jack as a performance marketing expert!

Ben Muir Growth Partner @ Metis™

Jack is an exceptional paid media consultant. His expertise and strategic approach delivers significant performance improvements and make a big impact on ROI. I highly recommend working with Jack if you're looking to take your paid media efforts to the next level.

Deniz Gurdal Founder and Creative Director of Ottoman Hands

Exceptional PPC and Meta Ads Expertise – Thank You, Jack! We’ve had the pleasure of working with Jack to enhance the paid advertising efforts for Ottoman Hands, and the results have been phenomenal. Jack’s strategic approach to PPC and Meta Ads has transformed the way we connect with our audience. His data-driven insights and innovative ideas consistently pushed our ads to outperform expectations. Jack is incredibly detail-oriented, proactive, and a fantastic communicator.

Ben O'Keefe Deputy Director - Serco

An expert in SEO, digital marketing, and PPC professional, Jack knows how to grow brands online.

Alex (O'Brien) Hopkins Customer Success Lead - Marin Software

Jack was an indispensable part of our Customer Success team and a great collaborator. He demonstrated a consistently strong work ethic, keen attention to detail and a commitment to driving success for our Enterprise customers across EMEA. Jack is loved by clients and colleagues alike and I would have no hesitation recommending him to any team who would be lucky enough to have him join their organisation.

Stephen Gorman CEO - Flowercard

Having worked with Jack for over a year I cannot recommend his services highly enough. He's massively knowledgeable in all things Paid Ads, has a great 360 Marketing knowledge and communicates well with his partners.

Joe Fletcher eCommerce Director - Playful Promises

I've worked with Jack both as a client and more recently on shared projects, and I'd heartily recommend him. Meticulous and intrepid in his approach, plus a strong grasp of the subject-matter across marketing and ecommerce. He's a stand-out option for any brand, retailer or agency looking to scale profitably and wanting expert guidance. Whilst not afraid to say it as it is, he's a very good guy too!

Isabelle Hefford Head of Marketing & Partnerships - Yell

Jack has been great at providing specialist support in acquiring quality new customers across paid social. He is great to work with, highly efficient and a true expert in the digital marketing field. I would recommend Jack to any business wanting to accelerate growth and get quick results.

James Liasi Partner & Paid Search Specialist at John Lewis

I've worked with Jack to grow a number of clients. He's one of the most innovative and pragmatic people I've worked with in my career and I couldn't recommend him enough. Especially from a paid media, attribution and growth marketing view where his knowledge and creativity are second to none. His past has seen nothing but success. He cares for his clients and gives 110%. I highly recommend Jack to any of you.

Matt Lewis Head Of Digital Marketing at Fire Tech

Jack and I have worked together on several projects throughout our careers, from large established companies to startups, Jack has always offered expert support, experience and results. I'd highly recommend him for any digital marketing projects.

Anna Cardiff Digital Lead at Coty

I’ve worked with Jack on various projects throughout my career and his passion for success is inspiring. He approaches every project with both vigour and rigour and his focus on results means I have always had confidence that not only will he deliver the promised results but likely will surpass expectation too.

Marcos Garcia Jones General Sales Manager EMEA at Paramount Global

Jack has helped me with a number of projects, all with great success. His combination of sales, marketing and business knowledge is unrivalled and allows him to solve problems quickly and efficiently. I'd definitely recommend Jack for any online acquisition projects.

Pricing Plans

Standard Account Management

£1,000

per month + VAT

  • Full ongoing account management and optimisation across your selected ad accounts
  • Real-time comms and replies to any questions via Slack, Teams and Email
  • Including tried and tested 10-Step Growth Plan 
  • Ads and campaigns completely managed by me

Supporting Your Existing Team

£2,500

per month + VAT

  • Unlimited strategic support and advice for your business, existing in-house team or agency that currently manage your ads
  • Real-time comms and replies to any questions via Slack, Teams and Email
  • Weekly catch up call to discuss what’s working, what’s not and next steps
  • Including Multi-award winning strategies and methodologies
  • Including tried and tested 10-Step Growth Plan
  • Ads and campaigns are mainly managed by your team (with my support as and when needed)

Fully-Managed Service

From £4,000

per month + VAT

  • Full ongoing account management and optimisation across your selected ad accounts
  • Real-time comms and replies via Slack, Teams and Email
  • Weekly catch-up call to discuss what’s working, what’s not and next steps
  • Including Multi-award winning strategies and methodologies 
  • Including tried and tested 10-Step Growth Plan 
  • Ads and campaigns completely managed by me

Joint Venture

Get A Quote

tailored plan

  • 100% incremental results based on a metric of your choice (revenue, margin or profit)
  • 100% performance based fee structure (meaning we only get paid for a % of the incremental results we generate for your business via our campaigns)
  • Targets and compensation to be defined, agreed on and signed before project begins
  • Including Multi-award winning strategies and methodologies
  • Including tried and tested 10-Step Growth Plan
  • Completely managed, optimised and handled by me

Case Studies

Case Studies

+367% Increase in Net Profit 

From £2,525 to £9,278

Within months of implementing the new strategy, this brand saw a remarkable transformation in net profit. Starting from £2,525 in May 2024, their profits surged by 367%, reaching £9,278 in December 2024. The turning point came after the project launch in May, driving significant growth throughout the year.

+1,921% Increase in Net Margin

From £34,011 to £653,480

Within months of implementing the new strategy, this brand experienced an extraordinary 1,921% increase in net margin. Starting from £34,011 in June 2023, their net margin skyrocketed to £653,480 by December 2024. The turning point came after the project launch in June 2024, driving exponential growth in the following months.

+238% Increase in Gross Profit

From £361K to +£1.2M

Within months of implementing the new strategy, this brand achieved a remarkable transformation, increasing net margin from £361K to £1.2M. After launching the project in September, growth accelerated rapidly, leading to a significant surge in profitability by January.

+228% Increase in Revenue

From £228K to +£612K

Within months of implementing the new strategy, this brand saw impressive growth, increasing net margin from £228K in October 2023 to over £612K in December 2024. After the project launch, profitability surged steadily, leading to a significant financial breakthrough.

From a Loss of -£13,607 to Profit of +£109,750

From a loss of -£13,607 to Profit of +£109,750

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