07432596106

07432596106

SEO

SEO (Organic Search)

Organic Search can be the most effective, profitable way for any online business to generate new customers online and grow sales, as it allows us to appear on Search engines (Google, Bing, Yahoo & others) for thousands of keywords, when a user carries out a search online.

The beauty of SEO is that it offers a level playing field to companies of all sizes, as technique, experience and expertise outweigh budget.

There are 3 fundamental pillars to SEO, these are: on-site/technical SEO, Digital PR (link building) and Content.

Over the years I’ve developed a series of tried and tested strategies, methodologies and techniques which will allow us to dominate organically across Search engines and generate significant volumes of impressions, traffic, sales, customers and revenue for the lowest possible cost across channels.

CASE STUDIES

+583% INCREASE IN BOOKINGS & -78% DECREASE IN COST PER BOOKING (YOY) – LEAD GENERATION

Within the first 5 months we were able to achieve a +185% increase in bookings with a 69% decrease in cost por booking (vs. the same month during the previous year). And by month 10 we saw a staggering +583% increase in bookings with an overall 78% decrease in cost per booking. Conversions & costs are measured across all managed channels.

+1,329% INCREASE IN NEW CUSTOMER LIFETIME PROFIT (YOY) – RETAIL

This approach allowed us to re-engage with existing cold, warm and hot audiences across channels, significantly increasing repeat order rates via engaging content and ads which enticed the users to return to the website and carry out additional purchases online, resulting in a massive 1,329% increase in profit when comparing the 12 months from June 2019 to the 12 months from June 2018.

10X INCREASE IN ORDERS (YOY) – RETAIL

By applying an integrated approach to our activity, we were eventually able to generate a 10X increase in new customer orders vs. the previous year. The above “New Customer Orders (After) graph represents first orders from new customers + the increase in repeat orders over the following 12 months (lifetime value), meaning that: when we combine the volume of new customers acquired, initial order volume plus the repeat orders they carried out over a 12-month period, this was equal to a 10X increase in orders vs. the same month during the previous year.

+545% INCREASE IN NEW & EXISTING CUSTOMER REVENUE (YOY) – ECOMMERCE

This strategy resulted in a +438% increase in revenue during month 1 (comparing YoY figures) and a +545% increase during month 2, with the vast majority of revenue coming from new customers. Existing customer revenue also grew significantly as a result of campaign level segmentation and re-engaging with previously dormant audience groups.

ACQUIRING NEW CUSTOMERS FROM A LOSS OF -13% TO PROFIT OF +11% – ECOMMERCE

This approach allowed us to go from making a net loss of -13% when acquiring a new customer during month 1 (eventually turning into a profit after month 12 and multiple repeat orders), to generating a net profit of 11%, which then increased to 30% within the first 12 months, due to increased repeat orders at decreased costs to the business.

COMBINED 12 MONTH CUSTOMER LIFETIME VALUE (£) ANALYSIS BY INITIAL (SEASONAL) SALE % – RETAIL

What this showed us is that, whilst January Sale customers saw the biggest % increase in profits over the months (growing by +1,107% over the 12 month period), the volume of actual profit £ (money in the bank) was far smaller proportionately when comparing to November (which grew by +72%) and December (growing by +82%) periods, due to the higher margin obtained during these months. This led to the brand being able to make more tactical, data-based decisions when launching sales over the year,

+4,280% INCREASE IN NEW CUSTOMERS YOY – ECOMMERCE

This approach led to us generating a huge 2,590% increase in new customers (defined as a first-time email registration + purchase) during November, with a whopping 4,280% increase during December and 2,860% increase during January (all dates compared to same period of the previous year).

+1,376% INCREASE IN NEW CUSTOMERS IN MONTH 1 & +2,702% INCREASE IN MONTH 2 – RETAIL

The results were spectacular, with a 1,376% increase in new customers during month 1 (January), boosted by a strong January Sale offer, which was conveyed across all digital channels in synchronicity, results continued during February where we saw a 2,702% increase in new customers YoY.

+545% INCREASE IN REVENUE SPLIT BY NEW & EXISTING CUSTOMERS – ECOMMERCE

The results saw us achieve a 438% increase in new customers during month 1 alone (vs. the same month from the previous year), which then grew to a whopping 545% increase during month 2.

10X INCREASE IN SEO REVENUE WITH INCREASED PROFIT MARGIN % YOY – RETAIL

This approach resulted in the brand having the best ever Black Friday, Christmas and January Sale periods, with revenue (and profits) increasing on a monthly basis, eventually reaching a X10 increase when comparing June YoY, which resulted in significant expansion for the business itself.

SEO REVENUE MARKET POTENTIAL ANALYSIS BY ORGANIC RANKING POSITION (10 TO 1) FOR TOP 1,000 KEYWORDS – RETAIL

This gave us a view on potential monthly revenue by average position & search volume for the brand, which allowed us to identify significant market potential across this sector and channel.

+1,716% INCREASE IN SEO PROFIT PER NEW USER OVERTIME – RETAIL

Using the above method, we were able to generate a whopping +1,716% increase in profit per new user via Organic Search (comparing June 2019 to June 2018).

+799% INCREASE IN NEW CUSTOMER TRANSACTIONS DURING BLACK FRIDAY (YOY) – ECOMMERCE

This strategy allowed us to generate a +799% increase in new customer transactions YoY during the key Black Friday period, skyrocketing sales and new customer volumes that would become loyal customers in the months and years to come.

£100,000/MONTH DECREASE IN MEDIA SPEND DUE TO SEO CONVERSION GROWTH – LEAD GENERATION

This allowed us to reduce Paid Search media spend by more than £100,000/month. We also saw a net increase in Search conversions through this channel due to Organic’s lower bounce rates higher conversion rates.

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