07432596106

07432596106

CRO

CRO (CONVERSION RATE OPTIMISATION)

CRO is the art of getting people to carry out a desired action once they visit our website. It’s all very generating millions of clicks, but if they don’t convert, then it’s all pointless.

After having worked with hundreds of websites, I’m able to offer unrivalled insight into what get users to convert, and what to avoid. I also use an array of tools & tech that allow me to analyze each and every action users take on a website and present this in a visually appealing, easy to understand, actionable format that allows me to generate impactful results, fast.

CASE STUDIES

10X INCREASE IN ORDERS (YOY) – RETAIL

By applying an integrated approach to our activity, we were eventually able to generate a 10X increase in new customer orders vs. the previous year. The above “New Customer Orders (After) graph represents first orders from new customers + the increase in repeat orders over the following 12 months (lifetime value), meaning that: when we combine the volume of new customers acquired, initial order volume plus the repeat orders they carried out over a 12-month period, this was equal to a 10X increase in orders vs. the same month during the previous year.

+799% INCREASE IN NEW CUSTOMER TRANSACTIONS DURING BLACK FRIDAY (YOY) – ECOMMERCE

This strategy allowed us to generate a +799% increase in new customer transactions YoY during the key Black Friday period, skyrocketing sales and new customer volumes that would become loyal customers in the months and years to come.

FROM A LOSS OF -£11 TO A PROFIT OF £29 PER NEW A NEW CUSTOMER VIA PAID SEARCH – ECOMMERCE

This approach resulted in the brand going from generating a loss of -£11.66 per new customer acquired (which eventually grew to a profit of £17.18 due to repeat transactions and lifetime value), to a profit of £29.51 during month 1, eventually growing to a profit of £54.04 over the 12 month period. This also allowed us to increase new customer volumes X5 due to increased investment and return from the channel.

£100,000/MONTH DECREASE IN MEDIA SPEND DUE TO SEO CONVERSION GROWTH – LEAD GENERATION

This allowed us to reduce Paid Search media spend by more than £100,000/month. We also saw a net increase in Search conversions through this channel due to Organic’s lower bounce rates higher conversion rates.

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