07432596106

07432596106

PAID SOCIAL

PAID SOCIAL

Platforms such as Facebook, Instagram, Pinterest, LinkedIn and Twitter allow us to target very specific audiences according to their interests, demographics, platforms, device and many other performance indicators, with a highly targeted, customised message that resonates with our target audience.

Paid Social is the best way for us to acquire new customers, retarget non-converting users and increase repeat order rates and retention of existing customers. Over the years I’ve managed millions of pounds worth of media spend.

CASE STUDIES

+583% INCREASE IN BOOKINGS & -78% DECREASE IN COST PER BOOKING (YOY) – LEAD GENERATION

Within the first 5 months we were able to achieve a +185% increase in bookings with a 69% decrease in cost por booking (vs. the same month during the previous year). And by month 10 we saw a staggering +583% increase in bookings with an overall 78% decrease in cost per booking. Conversions & costs are measured across all managed channels.

+1,329% INCREASE IN NEW CUSTOMER LIFETIME PROFIT (YOY) – RETAIL

This approach allowed us to re-engage with existing cold, warm and hot audiences across channels, significantly increasing repeat order rates via engaging content and ads which enticed the users to return to the website and carry out additional purchases online, resulting in a massive 1,329% increase in profit when comparing the 12 months from June 2019 to the 12 months from June 2018.

+1,596% INCREASE IN SALES ENQUIRIES & -93% REDUCTION IN CPA – LEAD GENERATION

The graphs shown represents sales enquiries 30 days pre & post our new campaign launch. Our campaign was launched on day “30” within the graph, and as we can see this resulted in a huge increase in daily enquiries from there onwards, equal to a +1,596% increase in sales enquiries and a 93% reduction in cost per enquiries when comparing the two 30-day periods.

+545% INCREASE IN NEW & EXISTING CUSTOMER REVENUE (YOY) – ECOMMERCE

This strategy resulted in a +438% increase in revenue during month 1 (comparing YoY figures) and a +545% increase during month 2, with the vast majority of revenue coming from new customers. Existing customer revenue also grew significantly as a result of campaign level segmentation and re-engaging with previously dormant audience groups.

ACQUIRING NEW CUSTOMERS FROM A LOSS OF -13% TO PROFIT OF +11% – ECOMMERCE

This approach allowed us to go from making a net loss of -13% when acquiring a new customer during month 1 (eventually turning into a profit after month 12 and multiple repeat orders), to generating a net profit of 11%, which then increased to 30% within the first 12 months, due to increased repeat orders at decreased costs to the business.

COMBINED 12 MONTH CUSTOMER LIFETIME VALUE (£) ANALYSIS BY INITIAL (SEASONAL) SALE % – RETAIL

What this showed us is that, whilst January Sale customers saw the biggest % increase in profits over the months (growing by +1,107% over the 12 month period), the volume of actual profit £ (money in the bank) was far smaller proportionately when comparing to November (which grew by +72%) and December (growing by +82%) periods, due to the higher margin obtained during these months. This led to the brand being able to make more tactical, data-based decisions when launching sales over the year,

+4,280% INCREASE IN NEW CUSTOMERS YOY – ECOMMERCE

This approach led to us generating a huge 2,590% increase in new customers (defined as a first-time email registration + purchase) during November, with a whopping 4,280% increase during December and 2,860% increase during January (all dates compared to same period of the previous year).

+1,376% INCREASE IN NEW CUSTOMERS IN MONTH 1 & +2,702% INCREASE IN MONTH 2 – RETAIL

The results were spectacular, with a 1,376% increase in new customers during month 1 (January), boosted by a strong January Sale offer, which was conveyed across all digital channels in synchronicity, results continued during February where we saw a 2,702% increase in new customers YoY.

+545% INCREASE IN REVENUE SPLIT BY NEW & EXISTING CUSTOMERS – ECOMMERCE

The results saw us achieve a 438% increase in new customers during month 1 alone (vs. the same month from the previous year), which then grew to a whopping 545% increase during month 2.

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