07432596106

07432596106

DIGITAL PR

DIGITAL PR (LINK BUILDING)

Digital PR allows us to feature our brand across a wide range of industry specific, relevant publications with high DA (domain authority).

This is great for a number of reasons: not only does it generate huge coverage and awareness for the brand, Digital PR also generates significant amounts of traffic from people clicking through on article links and searching for our brand on Google, as well as increasing our websites organic positioning across search engines, as Google counts backlinks from high DA publications as one of the main factors to increasing organic rankings online.

I have existing relationships with all the leading online publications, which makes it easy for us to generate high quality, organic links across leading publications and industries.

CASE STUDIES

10X INCREASE IN ORDERS (YOY) – RETAIL

By applying an integrated approach to our activity, we were eventually able to generate a 10X increase in new customer orders vs. the previous year. The above “New Customer Orders (After) graph represents first orders from new customers + the increase in repeat orders over the following 12 months (lifetime value), meaning that: when we combine the volume of new customers acquired, initial order volume plus the repeat orders they carried out over a 12-month period, this was equal to a 10X increase in orders vs. the same month during the previous year.

SEO REVENUE MARKET POTENTIAL ANALYSIS BY ORGANIC RANKING POSITION (10 TO 1) FOR TOP 1,000 KEYWORDS – RETAIL

This gave us a view on potential monthly revenue by average position & search volume for the brand, which allowed us to identify significant market potential across this sector and channel.

+1,716% INCREASE IN SEO PROFIT PER NEW USER OVERTIME – RETAIL

Using the above method, we were able to generate a whopping +1,716% increase in profit per new user via Organic Search (comparing June 2019 to June 2018).

£100,000/MONTH DECREASE IN MEDIA SPEND DUE TO SEO CONVERSION GROWTH – LEAD GENERATION

This allowed us to reduce Paid Search media spend by more than £100,000/month. We also saw a net increase in Search conversions through this channel due to Organic’s lower bounce rates higher conversion rates.

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