Main Success Metrics

Main Success Metrics

4.5X

Increase in Net Profit Volume
Period on Period

2.7X

Increase in Net Profit Volume
Year on Year

2.2X

Increase in Revenue Volume
Period on Period

1.7X

Increase in Revenue Volume
Year on Year
4.5X
Increase in Net Profit Volume
Period on Period
2.7X
Increase in Net Profit Volume
Year on Year
2.2X
Increase in Revenue Volume
Period on Period
1.7X
Increase in Revenue Volume
Year on Year

Context

Context

                      • Sector: eCommerce
                      • Revenue: is defined as total online transaction value
                      • Net Profit: is defined as Revenue – VAT – COGs – Media Spend
                      • POAS: is defined as Net Profit / Media Spend
                      • Channels Used: Google Ads
  • Sector: eCommerce
  • Revenue: is defined as total online transaction value
  • Net Profit: is defined as Revenue – VAT – COGs – Media Spend
  • POAS: is defined as Net Profit / Media Spend
  • Channels Used: Google Ads

Summary

Summary

Over the last 16 years I’ve worked both agency side (at 4 different leading agencies) as well as client side, with roles spanning from Head of Paid Media & Head of Growth to Strategy Director and Chief Growth Officer.

This has allowed me to work with more than 150 brands across all sectors (including eCom, Retail, Travel, Finance, Property, SaaS, FMCG) and sizes, from start-ups and scale-ups to established multi-billion £ companies.

I’ve managed billions of pounds in media spend, across thousands of campaigns, conducting hundreds of Experiments & Tests across the above brands, sectors and job roles.

This has given me a very clear understanding of what works, what generates incremental revenue, ROI, new customers and profit, and most importantly, what doesn’t work.

This has allowed me to create a series of tried and tested strategies that work, every time, that are guaranteed to generate incremental results (if the strategy is followed correctly) for any brand.

I have a clear and effective plan of action ready to deploy for any brand within less than 24 hours of starting working together.

Please contact me below if you’d like to discuss further. 

Over the last 16 years I’ve worked both agency side (at 4 different leading agencies) as well as client side, with roles spanning from Head of Paid Media & Head of Growth to Strategy Director and Chief Growth Officer.

This has allowed me to work with more than 150 brands across all sectors (including eCom, Retail, Travel, Finance, Property, SaaS, FMCG) and sizes, from start-ups and scale-ups to established multi-billion £ companies.

I’ve managed billions of pounds in media spend, across thousands of campaigns, conducting hundreds of Experiments & Tests across the above brands, sectors and job roles.

This has given me a very clear understanding of what works, what generates incremental revenue, ROI, new customers and profit, and most importantly, what doesn’t work.

This has allowed me to create a series of tried and tested strategies that work, every time, that are guaranteed to generate incremental results (if the strategy is followed correctly) for any brand.

I have a clear and effective plan of action ready to deploy for any brand within less than 24 hours of starting working together.

Please contact me below if you’d like to discuss further. 

Ready to Achieve Similar Results?

Let’s discuss how we can help your business reach its full potential.

Ready to Achieve Similar Results?

Let’s discuss how we can help your business reach its full potential.