ABM stands for Account Based Marketing, which refers to targeting specific individuals within key businesses with a uniquely tailored message, with the objective or turning them into a lead (or customer).
Account Based Marketing is used by businesses that want to get in front of a key decision maker within a business, or multiple decision makers across multiple businesses. For example, a CEO, CMO or a Buying Manager.
I have expert experience in creating and deploying ABM strategies and campaigns that deliver leads from key decision makers across business types and channels.
