After taking over activity from a well from a well-known London based agency, we segmented audiences into prospecting, retargeting and remarketing buckets, and integrated Search & Social audiences in order to offer a seamless, cross channel experience across Search, Social & Display, which focused on telling the brands story across channels and multiple touch points. We also applied an audience, location & interaction-based bidding model which allowed us to holistically allocate bids and budgets across audiences and channels, according to key intent indicators, onsite interest and demographics, with reporting & bidding tech overlayed, which allowed us to visualize and optimise results in real time thanks to a custom performance dashboard.