In order to do this, we had to holistically review and analyse performance across all channels (not just Search and Social), taking into account new & existing customers, budget split, profitability, scalability and opportunity across all digital channels. This allowed us to completely segment new & existing users and customers across campaigns and channels, whilst curating specific messaging and CTA’s across audiences. We were then able to reallocate budget and resources in a way that would allow us to almost immediately maximise new customer acquisition.
The results were spectacular, with a 1,376% increase in new customers during month 1 (January), boosted by a strong January Sale offer, which was conveyed across all digital channels in synchronicity, results continued during February where we saw a 2,702% increase in new customers YoY.
