This retail brand wanted to significantly increase the lifetime value and repeat order rate of its customers over a 12-month period.
In order to accomplish this we segmented the brands CRM into buckets of customers according to average order value, past purchase date and other key metrics, integrating these audiences across channels in order to re-engage with these individuals online via a range of programmatic Retention & Retargeting campaigns across E-mail, Social, Search & Display channels.
This approach allowed us to re-engage with existing cold, warm and hot audiences across channels, significantly increasing repeat order rates via engaging content and ads which enticed the users to return to the website and carry out additional purchases online, resulting in a massive 1,329% increase in profit when comparing the 12 months from June 2019 to the 12 months from June 2018.
