🧠 DIMENSION BID ADJUSTMENT SCRIPT (Google Ads)

✅ Includes:

Fully Automated Dimension Bid Adjustment Script (one Google Ads account)
Real-time reporting with suggested adjustments by dimension
Easy, plug-and-play setup instructions
Ongoing live support via Slack
White-label/custom branding options

🧠 What it does:

This advanced script scans your Google Ads account across critical dimensions including Device, Time of Day, Day of Week, Location, Audience, Age, Gender, and Household Income—ranking each segment by performance.

The script enables you to effortlessly adjust bids according to your business objectives:

• Improve ROAS or CPA and reduce spend (e.g., by -20%) by precisely adjusting bids on underperforming dimensions
• Drive more traffic, sales, and revenue from specific segments (e.g., Desktop Devices, particular days, or demographics)

It also leverages AI-driven insights to identify top-performing dimensions that could benefit from dedicated campaigns to maximise impression share and conversions.

🧠 How it does it:

The script analyses extensive data points across each dimension, employing statistically significant findings and a weighted scoring system aligned with your primary KPIs to suggest precise bid adjustments.

🧠 Main Benefits:

• Optimise account performance (Sales, Revenue, ROAS, CPA) at granular detail
• Highlight and separate top-performing dimensions into standalone campaigns
• Reduce wasted spend by identifying and lowering bids on poor-performing segments
• Flexibility to either manually review recommendations or auto-apply adjustments
• Exportable recommendations for further customisation (Excel or Google Sheets)

🧠 Why you should use it:

While Google’s automated bidding strategies are effective, this script provides deeper, more granular optimisation. It continuously adjusts bids at a segment level, ensuring peak account performance based on data-driven, actionable insights.

🧠 When does it run?

Runs daily at 6 am (local account time), ensuring your recommendations are ready for immediate action as you begin your day.

🧠 Further details:

• Fully customisable to match your brand
• Recommendations downloadable and editable for maximum flexibility