🧠 BID ADJUSTMENT SCRIPT (tROAS/tCPA)

✅ Includes:

Fully Automated Bid Adjustment Script (one Google Ads account)
Daily email updates with recommended tROAS/tCPA adjustments
Simple, plug-and-play setup instructions
Ongoing live support via Slack
White-label/custom branding options

🧠 What it does:

This intelligent script analyses your Google Ads campaigns daily, providing actionable recommendations for tROAS or tCPA bid adjustments based on:

• Current and historical campaign performance compared to existing ROAS/CPA targets
• Identifying campaigns exceeding performance goals and suggesting incremental improvements
• Ensuring no changes are suggested for underperforming campaigns until they stabilise

Additionally, the script includes a user-friendly slider to select an ideal target ROAS or CPA. Adjusting this slider instantly provides detailed projections of conversions and revenue based on chosen targets.

🧠 How it does it:

The script uses advanced regression analysis, machine learning, and predictive modelling to forecast accurate conversions, revenue, and traffic for the upcoming 30 days based on selected tROAS or tCPA adjustments.

🧠 Main Benefits:

• Detailed 30-day performance projections (daily breakdown)
• Estimates of Traffic, Conversions, Revenue, ROI, and CPA by campaign
• Optimises campaigns to simultaneously maximise conversion/revenue volumes and ROAS/CPA performance
• Exportable reports available in Excel, Google Sheets, or PDF formats

🧠 Why you should use it:

How much time do you spend weekly creating campaign forecasts and projections, only to find they’re not entirely accurate?

If you’re spending approximately 2 hours a week forecasting, this script could save you at least 8 hours per month. Additionally, its advanced predictive technology provides highly accurate, actionable insights that streamline decision-making.

🧠 When does it run?

The script runs daily at 6 am (local account time), ensuring detailed reports are ready for your review as soon as you start your workday. Real-time slider adjustments instantly refresh projections based on the latest data.

🧠 Further details:

• Fully customisable to your brand or company
• Reports fully downloadable and editable for maximum flexibility