Automation #5

What’s included:

• Fully Automated Bid Adjustment Script (for one Google Ads account)
• Daily Update Email with suggested tROAS or tCPA bid adjustments across all campaigns
• Full Setup Instructions (very simple setup, essentially plug and play)
• Ongoing live support via Slack
• Can be white labelled/branded by yourself

What it does:

This script scans your Google Ads campaigns’ performance daily and recommends changes to each campaign’s tROAS (or tCPA) based on historic performance and future opportunities, considering:

• The campaign’s current and historical performance vs. its current target ROAS or CPA.
• Whether the campaign is overachieving or underachieving its current ROAS or CPA targets.
• If a campaign is underachieving its target ROAS/CPA, no changes will be suggested.
• If a campaign is overachieving its target ROAS/CPA, the script will suggest gradual adjustments based on the campaign’s true historic performance across multiple recent date ranges.

The script also includes a slider that allows the user to select an ideal target ROAS or CPA (adjusting aggressiveness or conservativeness). This setting generates a series of conversion and revenue projections based on the selected tROAS and tCPA.

How it does it:

This script looks at historic data from within the account and applies regression analysis, machine learning, and an advanced projection formula to accurately estimate conversions and revenue over the next 30 days based on the target ROAS or CPA selected within the sheet.

Main Uses:

• Accurately project future performance over the next 30 days (by day).
• Estimate traffic, conversions, revenue, ROI, and tCPA by campaign based on proposed bidding target changes.
• Allow campaigns to achieve their full potential based on their ideal tROAS/tCPA to maximize both conversion/revenue volume and efficiency.

This script can also be downloaded as an Excel, Spreadsheet, or PDF for easy sharing/forwarding.

Why you should use it:

How long do you currently spend creating projections, forecasts, and estimates for Google Ads campaigns on a weekly basis, only for them to be potentially inaccurate?

If you spend 2 hours a week creating forecasts/projections, that’s 8 hours a month that you could potentially save by using this script.

What’s more, this script uses advanced regression analysis, machine learning, and an advanced projection formula to provide highly accurate estimates of conversions and revenue over the next 30 days.

When does it run?

Daily at 6 AM based on your account’s local time, ensuring the report is ready when you start work. Projections from the slider are made in real-time based on recent data.

Further details:

• Fully customisable to your brand or company
• Fully downloadable and editable