Automation #4

What’s included:

• Fully Automated Keyword Optimiser Script (for one Google Ads account)
• Daily Update Email with Search Terms that can be added to your account
• Full Setup Instructions (very simple setup, essentially plug and play)
• Ongoing live support via Slack
• Can be white labelled/branded by yourself

What it does:

This script will scan your Google Ads account’s performance on a daily basis to identify:

• Search terms that have had at least 1 conversion but are not present as keywords in your Google Ads account.
• Search terms that are spending budget but not generating any conversions or performing sub-optimally.

The script will then recommend actions based on their performance, either by adding them to the account as Exact, Phrase, or Broad Match (including which Campaign or Ad Groups they should go into) or excluding them across Ad Groups, Campaigns, or even Account-wide.

Additionally, the script will also use AI to identify new potential keyword opportunities that are not yet present in the account, labelling these with “high, medium, or low” value based on how the AI predicts their performance using machine learning and regression analysis.

The script will email you a daily update with suggestions, which can also be auto-applied, ensuring your account is always optimised by adding and removing search terms based on their performance.

How it does it:

This script analyses search term data within your account over a relevant date range and suggests adding/excluding terms based on their performance and business value. It also uses AI to enhance these suggestions, helping to scale your account’s traffic, conversions, and revenue on autopilot.

Main Uses:

• Identifies top-performing search terms and suggests adding them to your Google Ads account, including which Ad Groups or Campaigns they should go into.
• Identifies poor-performing search terms and suggests actions, either excluding them from the account completely or moving them to a “Poor Performers” campaign.
• Uses AI, machine learning, and regression analysis to identify and suggest new keyword opportunities based on their likelihood to convert and potential value.
• The script can either recommend these changes or automatically implement them if you choose.

This script can also be downloaded as an Excel or Spreadsheet for further customisation or manual upload.

Why you should use it:

How long do you spend looking at search term and keyword performance on a weekly basis?

Depending on your account size, you should ideally be reviewing search term and keyword performance 1 to 3 times per week, identifying opportunities and making changes accordingly.

If you spend 1 to 3 hours a week generating these reports and analysing search terms, that’s 4 to 12 hours a month that you could potentially save by using this script.

What’s more, this script will also suggest new keyword recommendations on a daily basis using AI, machine learning, and regression analysis.

When does it run?

Daily at 6 AM based on your account’s local time, so the report is ready when you start work 😊

Further details:

• Fully customisable to your brand or company
• Fully downloadable and editable