🧠 EARLY WARNING SYSTEM (Slack or Teams)

✅ Includes:

Real-time monitoring of your Google Ads account
Instant notifications to Slack or Microsoft Teams
Simple, easy-to-follow setup instructions
Customisable alert thresholds
Ongoing live support via Slack

🧠 What it does:

This automation continuously monitors your Google Ads data, instantly alerting you via Slack or Teams whenever an issue arises or an important opportunity emerges. Stay informed about:

• Sudden spikes or drops in spend
• Significant decreases in ROI, conversions, or revenue
• Campaigns reaching or exceeding daily budgets
• Unusual performance changes (CTR, CPC, Conversion Rate)
• Keywords or campaigns paused due to policy or billing issues
• High spend with zero conversions
• Broken landing pages causing increased bounce rates

🧠 How it does it:

It automatically analyses data downloaded from your Google Ads account to a Google Sheet, using custom-defined thresholds to trigger alerts. You receive instant notifications directly in your preferred communication channel, ensuring rapid response to issues or opportunities.

🧠 Main Benefits:

• Immediate awareness of critical account changes
• Minimise downtime and wasted spend
• Quickly respond to opportunities or issues as they happen
• Ensure account stability and optimal performance

🧠 Why you should use it:

How often do you discover costly or performance-impacting issues too late? This Rapid Alert System ensures you’re immediately informed about critical account changes or anomalies, enabling swift action to protect and maximise your budget.

🧠 When does it run?

Alerts run continuously, checking your data at regular intervals, ensuring you’re always informed of critical developments as they occur.

🧠 Further details:

• Fully customisable to your needs
• Easily adjustable alert settings and thresholds