Automation #7

What’s included:

• Fully Automated Dimension Bid Adjustment Script (for one Google Ads account)
• Realtime Report with suggested adjustments by dimension
• Full Setup Instructions (very simple setup, essentially plug and play)
• Ongoing live support via Slack
• Can be white labelled/branded by yourself

What it does:

This script scans all the different dimensions within your Google Ads account, including device, time of day, day of week, location, audience, age, gender, and household income, ranking them based on performance from best to worst.

The script then allows you to adjust bids seamlessly across these segments according to your business goals, for example:

• If you want to improve efficiencies (ROAS/CPA) and reduce overall spend by -20%, the script will show where to apply bid adjustments effectively to achieve your target outcome.
• If you want to increase traffic, sales, and revenue from a specific segment (such as desktop devices or specific days of the week), the script will provide precise recommendations.

By recommending bid adjustments based on your goals, this script ensures that your Google Ads account is optimised at both a macro level (via automated bid strategies) and a micro level (granular bid adjustments by dimension).

Additionally, the script uses AI to suggest testing segmented campaigns based on top-performing dimensions to maximise impression share, traffic, and ultimately sales.

How it does it:

This script analyses thousands of data points across the 8 main dimensions (device, time of day, day of week, location, audience, age, gender, and household income) for each campaign. It then suggests bid adjustments based on statistically significant data and a weighted scoring system aligned with your primary KPIs.

Main Uses:

• Improve overall account performance (Sales, Revenue, ROAS, CPA) at a granular level, at scale.
• Identify top-performing dimensions to potentially split into their own campaign to maximise results.
• Reduce wastage across underperforming segments and enhance overall account performance.
• The script can either recommend these changes or automatically implement them based on your preferences.

This script can also be downloaded as an Excel or Spreadsheet for further customisation or manual upload.

Why you should use it:

This script allows you to optimise your Google Ads account at a deeper level than Google’s automated bidding strategies (while remaining fully compatible with them).

It does this by analysing performance across specific dimensions and segments, making data-driven adjustments to ensure optimal performance across your entire Google Ads account.

When does it run?

Daily at 6 AM based on your account’s local time, ensuring the report is ready when you start work.

Further details:

• Fully customisable to your brand or company
• Fully downloadable and editable