Remarketing allows us to re-engage with users who have viewed our content online or visited our website with highly targeted, specific messaging, which takes into account the users needs, demographics, onsite interactions and other key data points, all of which allow us to customise our messaging, and timing, when re-engaging with users online.
This can be done via a variety of channels, mainly: Paid Search, Paid Social, Display & E-mail.
I have a huge amount of knowledge and experience in strategising, deploying, optimising and reporting on remarketing activity across channels and industries, having created and managed thousands of campaigns over the years.