CONTENT

CONTENT

Content sits at the heart of all online activity. Be it a website, landing page, blog post, ad or infographic, content is the key to us getting the right message in front of the right people, at the right time.

Content also allows us to enhance performance of our Digital PR, SEO, Email, Social and Paid Media activity across channels and campaigns.

I have expert experience in strategising and creating content that generates results across a wide range of sectors, industries and objectives.

CASE STUDIES

+1,596% INCREASE IN SALES ENQUIRIES & -93% REDUCTION IN CPA – LEAD GENERATION

The graphs shown represents sales enquiries 30 days pre & post our new campaign launch. Our campaign was launched on day “30” within the graph, and as we can see this resulted in a huge increase in daily enquiries from there onwards, equal to a +1,596% increase in sales enquiries and a 93% reduction in cost per enquiries when comparing the two 30-day periods.

10X INCREASE IN SEO REVENUE WITH INCREASED PROFIT MARGIN % YOY – RETAIL

This approach resulted in the brand having the best ever Black Friday, Christmas and January Sale periods, with revenue (and profits) increasing on a monthly basis, eventually reaching a X10 increase when comparing June YoY, which resulted in significant expansion for the business itself.

SEO REVENUE MARKET POTENTIAL ANALYSIS BY ORGANIC RANKING POSITION (10 TO 1) FOR TOP 1,000 KEYWORDS – RETAIL

This gave us a view on potential monthly revenue by average position & search volume for the brand, which allowed us to identify significant market potential across this sector and channel.

+1,716% INCREASE IN SEO PROFIT PER NEW USER OVERTIME – RETAIL

Using the above method, we were able to generate a whopping +1,716% increase in profit per new user via Organic Search (comparing June 2019 to June 2018).

£100,000/MONTH DECREASE IN MEDIA SPEND DUE TO SEO CONVERSION GROWTH – LEAD GENERATION

This allowed us to reduce Paid Search media spend by more than £100,000/month. We also saw a net increase in Search conversions through this channel due to Organic’s lower bounce rates higher conversion rates.

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